Website Design & Development
Websites, campaign landing pages, donation and volunteer signup flows.
- Accessible, mobile-first websites built on modern, maintainable platforms
- Campaign landing pages matched to broadcast, search and social messages
Digital marketing
Digital Marketing for Nonprofits
Ten practical services for nonprofit organizations and NGOs, planned together with your public service announcements and measured in one place.
What does digital marketing for nonprofits include?
Most nonprofits run their digital marketing in pieces: a website built by one vendor, an email tool set up by a volunteer, a Google Ad Grant that nobody has reviewed in a year. Each piece works, more or less, but nothing connects and nobody can say what the whole effort produced.
We offer the channels most nonprofits actually need, plan them together and report them in the same dashboards as your broadcast and paid media. The sections below are organized by service, and each one explains how we measure results, since that's how you find out what's worth continuing.
01 · Get found
Be the answer when people search for help.
Websites, search and local visibility that make your mission easy to find.
SEO & Local Search
Technical SEO, content optimization, local visibility, and Google Business Profile.
- Technical audits covering crawlability, indexing, speed and structured data
- Content optimization for program, service and cause pages
Search Visibility & Rank Tracking
Monitor keyword rankings, search competitors, and opportunities to improve visibility.
- Monthly ranking reports for an agreed keyword set
- Competitor and opportunity analysis for mission-relevant searches
02 · Reach and engage
Put your message in front of the right people.
Search ads, paid campaigns, content, social and email, planned around your public service announcements.
Google Ad Grants
Eligibility support, setup, management, and optimization.
- Eligibility checks, application support and policy-compliant setup
- Monthly optimization and reporting tied to mission outcomes
Paid Advertising
Google Search, display, YouTube, Meta, and retargeting.
- Google Search, display, YouTube, Meta and retargeting campaigns
- Cross-channel reporting alongside donated broadcast delivery
Content & Creative Production
Articles, campaign copy, videos, banners, and social assets.
- Articles and guides built around real search demand
- Campaign copy for landing pages, ads, email and social
Social Media Management
Content planning, publishing, community engagement, and reporting.
- Content planning and calendars aligned to campaigns and programs
- Publishing and scheduling across the platforms your audience uses
Email Marketing & Automation
Newsletters, donor nurturing, volunteer onboarding, and follow-up sequences.
- Newsletter strategy, writing, design and sending
- Donor nurturing and lapsed-donor sequences
Not sure where to start?
We will recommend the two or three channels that matter most for your mission.
Talk to PSAReach 03 · Convert and measure
Turn attention into gifts, signups and proof.
Better donation journeys, and attribution that shows where each gift and signup came from.
Conversion Optimization
Improve landing pages, forms, and donation journeys through testing.
- Funnel analysis for donation, signup and inquiry journeys
- Landing page and form testing with defined success metrics
Analytics & Attribution
Track traffic, campaign performance, donations, registrations, and other outcomes.
- Analytics setup, campaign tagging and conversion measurement
- Dashboards that combine digital outcomes with broadcast delivery
Measured in one reporting framework
A channel that cannot be measured cannot be improved, so every service reports into the same place.
- 1 · Channels
Every channel tagged the same way
Website, search, Ad Grants, paid, social and email use one naming and tagging plan.
- 2 · Analytics
Outcomes counted once
Donations, signups and inquiries are tracked in analytics you own, with the attribution model stated.
- 3 · AdModus
Read next to broadcast
Digital results sit beside PSA airings and paid media in one dashboard, measured and estimated figures labeled.
Questions about nonprofit digital marketing
Can't find what you need here? Ask us directly.
Talk to PSAReachDo we have to sign up for all ten services?
No. Most organizations start with one or two, often a landing page and analytics, or SEO and the Ad Grant. We scope each service on its own, and they all report into the same dashboards.
Can we see whether our PSA moved web traffic or signups?
Broadcast airings, search demand, social activity and website conversions are reported in one framework. So when a PSA flight runs in a market, you can see whether search, traffic and signups moved with it.
Will our accounts and data stay in our name?
Yes. Websites, analytics, ad accounts and email platforms stay in your organization's name. We work inside them with the access you give us, and we document everything we set up.
How do you charge for digital marketing?
We scope each service per engagement, based on the channels, volume and reporting cadence involved. Ongoing work is usually a monthly retainer with a defined scope. Projects such as a website are quoted separately.
Which results are measured and which are estimated?
Traffic, clicks, conversions and email results are measured from your own systems. Reach and frequency figures from the ad platforms are the platforms' own models. If a combined figure includes estimated broadcast impressions, it's labeled as an estimate.
Plan your nonprofit's digital marketing in one place.
Tell us which channels you run today and what you need to show your board.