Content, Social Media and Email Marketing for Nonprofits
Put your message in front of the right people. Content, social and email work alongside your public service announcements and paid campaigns, and report into the same dashboards.
- Content & Creative Production
- Social Media Management
- Email Marketing & Automation
Search ads and paid campaigns have their own pages: Google Ad Grants and Paid Media. This page covers the channels that keep people engaged between campaigns.
What content and creative do you produce?
The other channels all run on content. Articles answer the questions people search for. Campaign copy carries one message across broadcast, search and social, and video and banner assets give paid and organic channels something worth showing. We produce it with the campaign plan in hand, so each piece has a job to do.
The data sets the brief. Articles target the search terms that rank tracking turns up, video cutdowns and banners are sized for the paid plan, and social assets follow the calendar. We tag each piece so you can trace its performance in the same reporting as everything else, and where broadcast spots exist, we keep creative identifiers consistent with them.
What's included
- Articles and guides built around real search demand
- Campaign copy for landing pages, ads, email and social
- Video cutdowns, banners and social assets sized for the plan
- Consistent naming and identifiers across broadcast and digital creative
What does nonprofit email marketing and automation cover?
Email is still the most reliable channel a nonprofit owns. Newsletters keep supporters informed. Donor nurturing sequences turn a first gift into a second, and volunteer onboarding gets people from signup to their first shift. We plan, write and build these programs in the email platform you already use, or help you choose one.
Automation handles the follow-up staff rarely have time for, such as thank-you sequences, lapsed-donor reminders, event follow-ups and campaign-specific series. We track each send through to the website and on to the gift or the signup, and email results sit in the same dashboards as the rest of your marketing.
What's included
- Newsletter strategy, writing, design and sending
- Donor nurturing and lapsed-donor sequences
- Volunteer onboarding and event follow-up automation
- Deliverability, list hygiene and consent management
Questions about content, social and email
Short answers to what nonprofits and NGOs ask us most.
Do you produce broadcast PSAs?
Our content work covers campaign copy and digital and social assets. We can adapt your existing broadcast creative for digital use, and advise on identifiers and versions so tracking stays consistent.
Which platforms should we be on?
The ones your audience uses and you can sustain. We usually recommend doing two or three platforms well rather than six poorly, and we check the choice against audience data.
Can you work with our current email platform?
Yes. We work in the common nonprofit email tools and in general-purpose platforms. If yours can't support the automation or integration you need, we'll tell you and recommend options.
Plan your nonprofit's digital marketing in one place.
Tell us which channels you run today and what you need to show your board.
How do you manage social media for a nonprofit?
Social media pays off for nonprofits when it's planned, kept up week to week and judged against realistic goals. We build a content calendar around your campaigns and programs, publish on the platforms where your audience actually is, and handle day-to-day community engagement, from replies to moderation.
We report on more than follower counts: reach, engagement, link clicks and what people do after they click. We read social activity next to broadcast and search, so rises and dips have an explanation. When a PSA flight starts in a market, we time the social calendar to support it.
What's included