Partner with PSAReach: PSA tracking for agencies
Agencies, PR firms and PSA distributors can work with PSAReach to offer nonprofit and public-sector clients more: PSA tracking, media intelligence and reporting alongside the media work you already do.
- Who
- Agencies, PR firms and PSA distributors
- We bring
- Tracking, intelligence and reporting
- How
- Referrals, joint proposals, shared campaigns
- Terms
- Agreed with each partner
What is a PSAReach partnership?
- Complementary skills, one fuller service
- Tracking, intelligence and reporting available
- Ways of working agreed with each partner
PSAReach works with organizations that serve nonprofit and public-sector clients. You might plan and buy media, run public awareness campaigns, or produce and distribute public service announcements. We bring PSA tracking, media intelligence, reporting and distribution support.
Working together lets both of us offer clients a fuller service than either could alone. What that looks like depends on the partner: referrals in either direction, joint proposals, or shared campaigns where each side does what it does best.
Every partnership starts with a conversation about fit, and we agree how we'll work together with each partner in writing.
What you get
The capabilities PSAReach brings to a partnership.
-
PSA tracking
Verified airings of public service announcements by station, market, daypart and date, from measured occurrence data.
-
Audience and value estimates
Estimated impressions, GRP and media value, each labeled with its method and source date.
-
Reporting and dashboards
Reports and dashboards written for boards, funders and program teams.
A shared view of each campaign
On shared campaigns, both teams see the same airings, estimates and reports, with each figure labeled measured or estimated.
-
Media intelligence
Station, market and daypart context for planning and station outreach.
-
Distribution and delivery
Station outreach, campaign download pages and a delivery record for broadcast-ready PSAs.
| Campaign | Airings Measured | Stations Measured | Value Estimated |
|---|---|---|---|
| Feeding Together Summer Meals 2026 | 1,946 | 88 | $402K |
| Safe Roads Coalition Buckle Up 2026 | 1,466 | 58 | $296K |
- Monthly report ready
- CSV and Excel exports
Who partners with PSAReach
Agencies that already reach stations and audiences, and want their nonprofit clients to see what that work achieved.
-
Media buying agencies
You plan and place paid and donated media for nonprofit clients. PSA tracking and reporting can round out what you offer.
-
PR and public affairs firms
You run public awareness campaigns. Airing data and audience estimates show how far a message traveled.
-
PSA producers and distributors
You get spots to stations. Verified airings show what happened next.
How a partnership starts
It starts with a conversation about fit.
-
Step 1: Get in touch
Tell us about your organization and the clients you serve.
-
Step 2: Explore the fit
We talk through what each side brings and where it adds most for clients.
-
Step 3: Agree how we'll work
Referrals, joint proposals or shared campaigns, with the terms written down.
-
Step 4: Work on a first campaign
A first campaign together shows how the collaboration runs in practice.
-
Step 5: Grow from there
We build on what works for both sides and for the clients.
How figures are labeled
Whatever the arrangement, every report keeps measured facts and modeled estimates labeled and apart.
Measured
Counted, never modeled- Airings
- From measured occurrence data, matched by Ad-ID.
- Stations and markets
- Counted from verified airings.
- Downloads by station
- From tracked campaign links, reported apart from airings.
Estimated
Modeled, with the method shown- Impressions
- Modeled from audience estimates and labeled with the method.
- Media value
- Commercial-equivalent value, never a station's official rate.
Questions about partnering with PSAReach
Short answers to common partnership questions.
Who can partner with PSAReach?
Media buying agencies, PR and public affairs firms, PSA producers and distributors, and other organizations that serve nonprofit and public-sector clients.
What kinds of partnerships are possible?
It depends on the fit. Referrals in either direction, joint proposals and shared campaigns are all possible. We agree the arrangement with each partner.
What does PSAReach bring?
PSA tracking from measured occurrence data, estimated audience and media value, reporting and dashboards, media intelligence, and PSA distribution and delivery, run on our AdModus platform.
How do we get started?
Send us a note through the contact page. We'll set up a short call to learn about your work and see where a partnership makes sense.
How are partnership terms set?
Case by case. There's no standard package; we agree scope, roles and terms in writing with each partner.
Let's talk about working together.
Tell us about your organization and what you'd like to offer clients.