Terms of use

Informational nature of this site

The content on psareach.com, including guides, the glossary, the methodology page and the calculators, is provided for general information. It describes how PSA tracking, media measurement and nonprofit advertising work in general terms. It is not advice for your organization’s specific situation, and it does not create a client relationship. Engagements with PSAReach are governed by a separate written agreement.

Calculators and estimated figures

The calculators on this site apply standard industry formulas to the numbers you enter. Their outputs are illustrative. They depend entirely on your inputs, they use no data about any real station, campaign or organization, and they are not a substitute for a measurement engagement with verified airing data and current rate and audience evidence.

Every figure described on this site as “estimated” is a modeled figure, not a measurement. Worked examples in guides use hypothetical numbers chosen to illustrate a method. PSAReach makes no warranty that any calculator output or example figure reflects what a real campaign delivered or was worth, and you should not rely on such figures in a grant application, financial statement or public claim without a proper measurement.

Intellectual property

The text, illustrations, diagrams, logo, calculators and code on this site belong to PSAReach unless otherwise stated. You may read, link to and quote short excerpts of the content with attribution. You may not reproduce substantial parts of it, present it as your own, or use the PSAReach name or logo without written permission. Third-party names and marks mentioned on this site belong to their owners.

Acceptable use

You agree not to use this site to send spam or abusive messages through the contact form, to attempt to gain unauthorized access to any system, to scrape the site at a rate that interferes with its operation, or to do anything unlawful. We may block access from sources that abuse the site.

Third-party links

This site links to third-party websites, including program pages published by advertising platforms and industry bodies. Those sites have their own terms and privacy policies. PSAReach does not control them and is not responsible for their content or for changes to the programs they describe. Program rules, such as those for Google Ad Grants, change over time; verify them at the source before relying on them.

No warranties

This site is provided “as is” and “as available”. PSAReach does not warrant that the site will be uninterrupted or error free, that any content is complete or current, or that any calculator output is accurate for your purposes. We correct errors when we find them or when they are reported through our contact form.

Limitation of liability

To the fullest extent permitted by law, PSAReach will not be liable for any indirect, incidental, consequential or special loss arising from your use of this site or reliance on its content, including any decision made on the basis of an estimated figure or calculator output. Nothing in these terms limits liability that cannot be limited by law.

Governing law

These terms are governed by the laws of the State of [State], without regard to conflict-of-law rules. Any dispute relating to this site will be brought in the courts of that state.

Changes

We may revise these terms when the site changes. The date at the top shows the latest revision. Continued use of the site after a change means you accept the revised terms.

Contact

Send questions about these terms through our contact form.

These terms are a working draft. PSAReach will have counsel review them before launch.