Guides to PSA tracking, measurement and media value
Plain-language guides for nonprofits, NGOs and the agencies that work for them. They cover how public service announcements are tracked, how donated media is valued and how to report the results to a board or funder.
How to calculate donated media value
A step-by-step method for valuing donated PSA airings: rate evidence, commercial-equivalent rates, spot length, a CPM cross-check and honest labeling.
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Filter by topic. Each guide keeps what's measured apart from what's estimated.
- Measurement
How reach and frequency are calculated for PSA campaigns
What reach and frequency mean for a PSA campaign, the formulas that link them to GRP and impressions, and how to use them to plan and report.
7 min read - Donated media value
How to calculate donated media value
A step-by-step method for valuing donated PSA airings: rate evidence, commercial-equivalent rates, spot length, a CPM cross-check and honest labeling.
9 min read - PSA tracking
How PSA tracking works for TV and radio
A plain-language guide to how PSA airings on TV and radio are detected, verified, normalized and turned into campaign reports nonprofits can trust.
8 min read - Methodology
Measured vs estimated impressions: how to report responsibly
Why PSA impressions are usually estimates, how they are modeled from ratings and universe data, and how to label and present them honestly.
9 min read - Google Ad Grants
Google Ad Grants setup and optimization guide
Google Ad Grants setup and optimization for nonprofits, with conversion tracking, AI-augmented analysis and reporting focused on mission outcomes.
10 min read
Tools and references
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