PSA Distribution & Delivery for TV and Radio
We deliver broadcast-ready public service announcements for nonprofits, NGOs and public agencies. Your spots sit in one asset library and go to the right stations by email and download page. You get a delivery record for each station, with verified airings in the same report.
- Library
- Versions, rights and expiry checked
- Coding
- Ad-ID on every spot
- Delivery
- Email and a tracked download page
- Reporting
- Deliveries and airings kept apart
What is PSA distribution?
- Stations decide what airs; we never promise airtime
- Each send and download logged
- Airings verified separately
Getting a public service announcement onto the air starts with the right stations. We plan the station list around your audience and markets, prepare broadcast-ready files with the specs each station needs, and deliver them through a campaign page that records every download.
Stations decide what airs, and no one can promise airtime. What we can do is make the PSA easy to say yes to, with clean files, clear information and a polite follow-up, and give you a delivery record you can see. Each contact we use comes from public sources or direct opt-in.
Distribution connects straight to PSA tracking. Sends, opens and downloads show who received the spot. Verified airings from measured occurrence data show who ran it. We report the two separately, so nobody mistakes a download for an airing.
What you get
One service covers the asset library, delivery to stations and verified airings for nonprofit public service announcements.
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An asset library for your spots
Your spots, cutdowns and radio scripts sit in one library with their versions, Ad-ID, rights and expiry. Only approved, current files go out to stations.
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Campaign and station planning
We choose target markets, media and station formats for your audience, and build the station list from clean, public sources.
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Broadcast-ready materials
TV and radio spots with Ad-ID codes and specs checked for each station, plus live-read scripts for radio and a station one-sheet.
A record of each delivery
Station outreach, follow-up and airing tracking, with each step visible in AdModus.
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Digital delivery with tracked links
Each campaign gets its own download page, with a tracked link for each station, so there's a record of delivery.
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Email campaigns to stations
Station PSA directors get the campaign page by email from an authenticated sending domain. We schedule the sends, follow up, and handle bounces and unsubscribes.
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Delivery evidence and airing tracking
Who received, opened and downloaded your public service announcement, and, reported separately, the verified airings from measured occurrence data.
| Station | Market | Sent | Opened | Downloaded |
|---|---|---|---|---|
| KXAB-TV | Denver | |||
| WQRT-FM | Atlanta | |||
| KLMN-TV | Portland | Not yet | ||
| WZPD-AM | Cleveland | Not yet | Not yet | |
| KTRV-TV | Boise | |||
| WBNX-FM | Raleigh | Not yet | Not yet |
- Sent
- 180
- Opened
- 126
- Downloaded
- 74
- Airings verified
- 41
How a PSA gets to stations
Each stage leaves a record, so you can see where your PSA stands and which version went out.
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Step 1: Plan markets and formats
We agree the markets, media, station formats and campaign window that fit your goals.
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Step 2: Load the asset library
We check each spot, code it with Ad-ID, store it with its rights and expiry, and package it with a station one-sheet.
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Step 3: Publish the campaign page
A download page goes live with a tracked link for each station on the list.
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Step 4: Email the stations
Station PSA contacts get the campaign by email. Each send, open and bounce is logged.
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Step 5: Follow up
Stations that haven't downloaded the spot get a polite follow-up.
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Step 6: Track airings and report
Verified airings, estimated audience and value, and delivery evidence arrive in one report.
A download is not an airing
Delivery evidence and airings are separate facts. We measure both and keep them apart. The only things we estimate are audience and value.
Measured
Recorded or verified, never assumed- Sends and opens
- Recorded for every station contact by the sending platform.
- Downloads by station
- From the tracked link each station receives.
- Airings
- From measured occurrence data, never inferred from a download.
Estimated
Modeled, with the method shown- Impressions
- Modeled from audience estimates and labeled with the method.
- Media value
- Commercial-equivalent value, never a station's official rate.
Once your spot reaches the stations, we keep track of what happens to it.
Stations decide what airs. We make the public service announcement easy to accept and report what happened.
Are you a station PSA director?
TV and radio stations can sign up to receive available public service announcements and campaign materials by email. Stations decide what airs.
Questions about PSA distribution
Short answers to what nonprofits and NGOs ask us most.
Can you guarantee our PSA will air?
No. Stations decide which public service announcements they run and when. We make your PSA easy to accept and track what happens, and we report deliveries and verified airings separately.
Which stations do you reach?
We build the station list for each campaign from public sources and direct opt-in, based on the markets, media and formats that fit your audience. We never use contact lists from other organizations.
What formats do you deliver?
TV spots in :15, :30 and :60 lengths, radio spots and live-read scripts, coded with Ad-ID where required. Technical specs are checked against each station's requirements.
What do we need to provide?
Final spots or scripts, confirmation that talent, music and footage are cleared for broadcast, the campaign window, and the markets that matter most to you.
How do we know if our PSA aired?
Airings are verified from measured occurrence data through our PSA tracking service. A download shows a station received the spot; only measured occurrence data shows it aired.
Do you work with NGOs and public agencies?
Yes. PSA distribution is built for nonprofit organizations, NGOs, foundations and public agencies that produce public service announcements for TV and radio.
Where are our spots kept?
In an asset library for your organization: every spot, cutdown and script with its versions, Ad-ID, rights and expiry. Only approved, in-date files can be sent, and expired or withdrawn spots come off the download pages.
How is PSA distribution priced?
Distribution is scoped per campaign, based on the number of stations, media types, formats and the reporting you need. We confirm the scope in writing before any work starts.
Get your public service announcement to the right stations.
Tell us about your spots, your markets and your timing, and we'll scope a first campaign.