Sample PSA campaign report
Here's what a PSA campaign report from PSAReach contains, section by section: verified airings, coverage, dayparts, estimated audience and value, and the method behind each figure. Everything on this page is sample data.
- Every figure labeled measured or estimated
- Written for boards and funders
- Sample data from an invented campaign
What is in a PSA campaign report?
A PSA campaign report answers four questions a board or funder will ask: what aired, where it aired, who it likely reached and what the donated airtime was worth. Each answer comes with its basis, so nobody mistakes an estimate for a count.
Reports start from verified airings in measured occurrence data, matched to your spots by Ad-ID. Coverage uses U.S. Census Bureau population for the counties where your public service announcement aired. Audience and value are modeled, so they're labeled as estimates.
The sample below uses an invented campaign and invented figures to show the layout. Yours would follow the same structure, with your own campaigns, markets and reporting period.
What the report contains
Six sections, in the order a board tends to read them. Your report uses the same structure.
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Summary
Airings, stations, markets, people covered and estimated value on one page, with a short analyst note.
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Airings by station and market
Every verified airing, grouped by station and market, with dates and dayparts.
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Coverage map
The states and counties where the PSA aired, with Census population and year-over-year change.
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Dayparts
When the spots ran, from early morning to overnight, and how placement changed over time.
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Estimated audience and value
Impressions, GRP and media value, labeled estimated, with method and source date.
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Method and sources
What was measured, what was modeled, and how to trace each figure for your auditors.
| Market | Airings | Leading daypart |
|---|---|---|
| Chicago | 612 | Early news, prime |
| St. Louis | 388 | Early morning |
| Milwaukee | 341 | Daytime |
| Indianapolis | 297 | Late fringe |
| Detroit | 276 | Early fringe |
Analyst note. Early news and prime airings rose in August after follow-up with stations in Chicago and St. Louis. Overnight airings fell to 22% of the total.
Explore the coverage and daypart views
This is the coverage view from a sample report. Switch between airings and coverage, or between TV and radio. Hover the amber TV pins and violet radio pins, click a state to see its counties, and open a daypart for its hours.
From a sample PSA campaign report: where the public service announcements aired from 2021 to 2025, state by state and county by county. By 2025, TV airings reached counties home to 309M people, 91% of the U.S. population.
| Year | Airings | Stations | People covered | Impressions (estimated) |
|---|---|---|---|---|
| 2021 | 6,186 | 272 | 128M (38%) | 24.2M |
| 2022 | 27,877 | 665 | 265M (78%) | 77.1M |
| 2023 | 54,530 | 930 | 308M (91%) | 114M |
| 2024 | 69,097 | 976 | 309M (91%) | 129M |
| 2025 | 77,070 | 994 | 309M (91%) | 143M |
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States, counties and stations
Click any state to zoom in; hover a county or a station pin for its figures.
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Play the campaign forward
Watch airings and coverage change from one year to the next.
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Open a daypart
See the hours and days of the week when the spots ran.
Written so a board can read it in the meeting.
It opens with a one-page summary in plain language and keeps what was counted apart from what was estimated.
How each figure is counted
You'll see these labels in the report itself, next to each number.
Read the measurement methodology| Metric | Basis | How it is counted |
|---|---|---|
| Airings | Measured | From measured occurrence data, matched to your spots by Ad-ID. |
| Stations and markets | Measured | Counted from verified airings. |
| Dayparts | Measured | From the air time of each verified airing. |
| People covered | Measured | Population of the counties where the PSA aired, from U.S. Census Bureau estimates. |
| Impressions and GRP | Estimated | Modeled from audience estimates, with the method named. |
| Media value | Estimated | Commercial-equivalent value, labeled estimated, never a station's official rate. |
Questions about PSA campaign reports
Can't find what you need here? Ask us directly.
Talk to PSAReachIs this a real client report?
No. The organization, campaign and figures on this page are invented to show the layout. Real reports use your own campaigns and data.
How often are reports delivered?
Monthly is typical, with weekly updates during a busy campaign and a final report when it ends. Dashboards stay available between reports.
What formats are available?
An online dashboard, a PDF report, and exports of every table in CSV or Excel.
Can the report include paid and digital results?
Yes. Google Ad Grants, paid media and web analytics results can sit next to broadcast airings, each labeled with its source.
Is the report audit-ready?
Yes. Each figure keeps its source, date and method, so it can be traced. How you record donated media in your financial statements is up to your organization and its auditor.
Get a report like this for your campaign.
Tell us about your public service announcements and the period you report on, and we'll tell you what your report could include.