Dashboards & Reporting for Nonprofit Media Campaigns
See how your nonprofit's public service announcements and paid campaigns are doing in one place, with executive dashboards, your own KPIs and reports that arrive on schedule.
- Written for boards and funders
- Measured and estimated figures labeled
- Each table can be exported
What are nonprofit campaign dashboards? A report that shows up six weeks late, in a spreadsheet nobody trusts, won't change a decision.
PSAReach builds dashboards and recurring reports for nonprofit media campaigns, including PSA campaigns on TV and radio. Airings, stations, markets and dayparts come from measured occurrence data. Impressions, GRP and media value are estimated and marked that way. Digital results come straight from your own Google Ads, Meta and analytics accounts, so nobody re-types numbers by hand.
A campaign report that shows up six weeks late, in a spreadsheet nobody trusts, doesn’t change anyone’s decisions. So we keep one data model behind all the charts and one definition for each metric, and we write for readers who don’t work in media.
Executives get the short version: what aired, who it likely reached, what it was worth and what to do next. Program and communications staff get the detail underneath. Both live in the AdModus platform and refresh as new data comes in. When a board deck or grant report needs the numbers, you can export them. The methodology behind each estimate is a click away.
Written for the people who decide.
Boards, funders and program teams get one view of what aired, who it reached and what to do next.
What you get
Dashboards and reports for nonprofit boards, funders and program teams that answer what aired, who it reached, what it was worth and what to do next.
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Executive dashboards
A one-page summary of airings, markets, estimated impressions and estimated value, written for board members and funders who don't work in media.
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Custom KPI views
Your program, communications and development staff each get the metrics they're responsible for, all pulled from the same data.
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Automated recurring reports
Reports go out weekly, monthly or at campaign end. An analyst adds notes when something needs explaining.
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Data ingestion and normalization
We clean broadcast occurrence files, ad platform exports and web analytics, then map them to a single data model so a market or a campaign means the same thing in each view.
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Export and API-ready architecture
You can export the table behind any chart as CSV or PDF. Data feeds come as integrations mature.
- See how it fits your campaign. Request a reporting consultation
How we build your dashboard
We start from the data you already have and finish with reports your team and funders can rely on.
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Step 1: Agree who the reports are for
We write down who reads each report, what they decide with it and which KPIs help them decide.
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Step 2: Connect the sources
We connect or import measured occurrence data, audience and rate estimates, and your Google Ads, Meta and web analytics.
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Step 3: Normalize and label
Fields are mapped to one model. Each metric gets a measured or estimated tag and a note of where it came from.
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Step 4: Build the views
We set up executive, campaign and team dashboards in the AdModus platform and go through them with you.
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Step 5: Schedule and refine
Reports go out on a set schedule. When your questions change, we change the views.
Every number carries its basis
Charts, tables and exports all use the same labels, so a board can tell a modeled figure from a count.
Read the measurement methodology| Metric | Basis | How it is counted |
|---|---|---|
| Airings and station counts | Measured | From measured occurrence data. |
| Impressions, GRP and media value | Estimated | Modeled figures, labeled as estimated in every view and export. |
| Digital traffic and conversions | Measured | From your own analytics and ad accounts, where integrations exist. |
| Premium-daypart share and market coverage | Measured | Calculated from verified airings. |
| Report freshness | Measured | Each report shows its data cutoff date and the sources it includes. |
Questions about dashboards and reporting
Short answers to what nonprofits and NGOs ask us most.
Are the dashboards for our board or for our staff?
Both. Executives and board members get a short view built around four questions: what aired, who it likely reached, what it was worth and what to do next. Communications, program and development staff get detailed views of the same data.
What data can you pull into the dashboards?
Measured occurrence data and audience and rate estimates, plus Google Ads, Meta and web analytics where integrations exist. We normalize each source to one model, so the numbers match from one view to the next.
How often will we get reports?
Dashboards refresh as data is loaded. Recurring reports go out weekly, monthly or at campaign end, and each one shows its data cutoff date and the sources it includes.
Can I export the data behind a chart?
Yes. You can export the table behind any view as CSV or PDF for board decks, grant reports and funder updates. Data feeds and API access come as integrations mature.
How will we know which numbers are measured and which are estimated?
Each metric carries a basis flag. Airings and digital conversions are measured. Impressions, GRP and media value are estimated, and they're labeled that way in every chart, table and export, with a link to the methodology.
What does reporting cost?
We scope it per engagement. The price depends on how many sources you have, which dashboards you need and how often you want reports. Reporting is often bundled with PSA tracking or paid media work.
Give your board and funders one view of the campaign.
Tell us who reads your reports and what they need to decide. That tells us what the dashboard should show first.