PSA media intelligence, shaped by experience and refined by research.
PSAReach is an independent media measurement and strategy company for nonprofits, NGOs and public service campaigns. We pair deep PSA experience with AI-augmented data modeling and analysis to guide campaign optimization, with our team reviewing the findings and recommendations.
We help nonprofits and other mission-driven groups find out where their message ran and who it likely reached. Then we estimate what that exposure was worth and help make the next media decision a better one.
Deep roots in public service media
Our team has decades of combined, hands-on experience in public service announcement (PSA) distribution and tracking intelligence. We've supported both the technology and the day-to-day operations behind public service advertising.
It's practical knowledge. We know how measured occurrence data arrives, where station and market mapping goes wrong and what a board actually reads in a report. At PSAReach we put that to work with automation, better data and faster reporting.
What we bring is know-how about how the work gets done. It doesn't include ownership of any other organization's systems, data or relationships.
Areas of experience
- PSA distribution operations
- PSA tracking and verification
- Broadcast analytics
- Audience measurement
- Donated-media valuation
- Campaign reporting
- Data integrations
- Google Ad Grants
What we stand for
The principles behind our reports and recommendations.
-
Evidence first
Our recommendations start from verified airings and audience data, and we show you that evidence next to the advice.
-
Clear labels
Charts, tables and exports show which figures are measured and which are estimated.
-
Written for the people doing the work
We write reports for communications and program directors, and each one ends with recommended next steps.
How we work
-
Tools built for PSA work
Our software and tools were built from the ground up for the PSA workflow, from airing import to the board report. Measured occurrence data and audience data come from established measurement providers, and station records come from public sources.
-
AI with analyst review
AdModus supports AI-augmented data modeling and campaign analysis alongside airing import and reporting. Our analysts check the source data, review patterns and turn the findings into recommendations for your next campaign.
-
Scoped in writing
Before any work begins, we agree on the data sources, deliverables and reporting schedule in writing.
-
Published methodology
We publish how our estimates are calculated. Each figure comes with its formula and its source date.
Our commitments
Rules we follow in client work and on this site.
- We label modeled figures as estimated and show their method and source date.
- We never guarantee airings. Stations decide what runs.
- We report deliveries, downloads and airings separately, because a download is not an airing.
- We only use data we have the right to use.
- We don't show client names, logos or testimonials without written permission.
- If a number isn't available yet, we tell you instead of guessing.
AdModus brings PSA tracking and reporting together with AI-augmented modeling and analysis. It helps our team identify campaign patterns and optimization opportunities, with estimates clearly labeled.
Explore AdModusWant new PSA guides and campaign insights by email?
Subscribe to PSAReach updatesLet's talk about your campaigns.
Tell us what you're running and what you'd like to know. After a short call, we'll send a suggested scope and the data sources we'd use.