<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>PSAReach Insights</title><description>Plain-language guides for nonprofits and agencies on PSA tracking, donated media value, measurement and reporting.</description><link>https://psareach.com/</link><language>en-us</language><item><title>How reach and frequency are calculated for PSA campaigns</title><link>https://psareach.com/insights/how-reach-and-frequency-are-calculated/</link><guid isPermaLink="true">https://psareach.com/insights/how-reach-and-frequency-are-calculated/</guid><description>What reach and frequency mean for a PSA campaign, the formulas that link them to GRP and impressions, and how to use them to plan and report.</description><pubDate>Tue, 29 Sep 2026 00:00:00 GMT</pubDate></item><item><title>Google Ad Grants setup and optimization guide</title><link>https://psareach.com/insights/google-ad-grants-setup-optimization-guide/</link><guid isPermaLink="true">https://psareach.com/insights/google-ad-grants-setup-optimization-guide/</guid><description>Google Ad Grants setup and optimization for nonprofits, with conversion tracking, AI-augmented analysis and reporting focused on mission outcomes.</description><pubDate>Wed, 23 Sep 2026 00:00:00 GMT</pubDate></item><item><title>How PSA tracking works for TV and radio</title><link>https://psareach.com/insights/how-psa-tracking-works-tv-radio/</link><guid isPermaLink="true">https://psareach.com/insights/how-psa-tracking-works-tv-radio/</guid><description>A plain-language guide to how PSA airings on TV and radio are detected, verified, normalized and turned into campaign reports nonprofits can trust.</description><pubDate>Wed, 23 Sep 2026 00:00:00 GMT</pubDate></item><item><title>How to calculate donated media value</title><link>https://psareach.com/insights/how-to-calculate-donated-media-value/</link><guid isPermaLink="true">https://psareach.com/insights/how-to-calculate-donated-media-value/</guid><description>A step-by-step method for valuing donated PSA airings: rate evidence, commercial-equivalent rates, spot length, a CPM cross-check and honest labeling.</description><pubDate>Wed, 23 Sep 2026 00:00:00 GMT</pubDate></item><item><title>Measured vs estimated impressions: how to report responsibly</title><link>https://psareach.com/insights/measured-vs-estimated-impressions/</link><guid isPermaLink="true">https://psareach.com/insights/measured-vs-estimated-impressions/</guid><description>Why PSA impressions are usually estimates, how they are modeled from ratings and universe data, and how to label and present them honestly.</description><pubDate>Wed, 23 Sep 2026 00:00:00 GMT</pubDate></item></channel></rss>