# Partner with PSAReach: PSA tracking for agencies > Agencies, PR firms and PSA distributors can partner with PSAReach to offer nonprofit clients PSA tracking, media intelligence and reporting. Source: https://psareach.com/partners/ Partnerships Agencies, PR firms and PSA distributors can work with PSAReach to offer nonprofit and public-sector clients more: PSA tracking, media intelligence and reporting alongside the media work you already do. [Talk about a partnership](https://psareach.com/contact/) How it works Who Agencies, PR firms and PSA distributors We bring Tracking, intelligence and reporting How Referrals, joint proposals, shared campaigns Terms Agreed with each partner ## What is a PSAReach partnership? - Complementary skills, one fuller service - Tracking, intelligence and reporting available - Ways of working agreed with each partner PSAReach works with organizations that serve nonprofit and public-sector clients. You might plan and buy media, run public awareness campaigns, or produce and distribute public service announcements. We bring PSA tracking, media intelligence, reporting and distribution support. Working together lets both of us offer clients a fuller service than either could alone. What that looks like depends on the partner: referrals in either direction, joint proposals, or shared campaigns where each side does what it does best. Every partnership starts with a conversation about fit, and we agree how we'll work together with each partner in writing. ## What you get The capabilities PSAReach brings to a partnership. - ### PSA tracking Verified airings of public service announcements by station, market, daypart and date, from measured occurrence data. - ### Audience and value estimates Estimated impressions, GRP and media value, each labeled with its method and source date. - ### Reporting and dashboards Reports and dashboards written for boards, funders and program teams. ## A shared view of each campaign On shared campaigns, both teams see the same airings, estimates and reports, with each figure labeled measured or estimated. - ### Media intelligence Station, market and daypart context for planning and station outreach. - ### Distribution and delivery Station outreach, campaign download pages and a delivery record for broadcast-ready PSAs. [Talk about a partnership](https://psareach.com/contact/) AdModus Shared campaign view Sample data Campaigns this quarter Airings, stations and estimated value | Campaign | Airings Measured | Stations Measured | Value Estimated | | --- | --- | --- | --- | | **Feeding Together** Summer Meals 2026 | 1,946 | 88 | $402K | | **Safe Roads Coalition** Buckle Up 2026 | 1,466 | 58 | $296K | - Monthly report ready - CSV and Excel exports Sample data. The organizations and campaigns are invented. ## Who partners with PSAReach Agencies that already reach stations and audiences, and want their nonprofit clients to see what that work achieved. - ### Media buying agencies You plan and place paid and donated media for nonprofit clients. PSA tracking and reporting can round out what you offer. - ### PR and public affairs firms You run public awareness campaigns. Airing data and audience estimates show how far a message traveled. - ### PSA producers and distributors You get spots to stations. Verified airings show what happened next. ## How a partnership starts It starts with a conversation about fit. 1. ### Step 1: Get in touch Tell us about your organization and the clients you serve. 2. ### Step 2: Explore the fit We talk through what each side brings and where it adds most for clients. 3. ### Step 3: Agree how we'll work Referrals, joint proposals or shared campaigns, with the terms written down. 4. ### Step 4: Work on a first campaign A first campaign together shows how the collaboration runs in practice. 5. ### Step 5: Grow from there We build on what works for both sides and for the clients. ## How figures are labeled Whatever the arrangement, every report keeps measured facts and modeled estimates labeled and apart. ### Measured Counted, never modeled Airings From measured occurrence data, matched by Ad-ID. Stations and markets Counted from verified airings. Downloads by station From tracked campaign links, reported apart from airings. ### Estimated Modeled, with the method shown Impressions Modeled from audience estimates and labeled with the method. Media value Commercial-equivalent value, never a station's official rate. ## Questions about partnering with PSAReach Short answers to common partnership questions. Who can partner with PSAReach? Media buying agencies, PR and public affairs firms, PSA producers and distributors, and other organizations that serve nonprofit and public-sector clients. What kinds of partnerships are possible? It depends on the fit. Referrals in either direction, joint proposals and shared campaigns are all possible. We agree the arrangement with each partner. What does PSAReach bring? PSA tracking from measured occurrence data, estimated audience and media value, reporting and dashboards, media intelligence, and PSA distribution and delivery, run on our AdModus platform. How do we get started? Send us a note through the contact page. We'll set up a short call to learn about your work and see where a partnership makes sense. How are partnership terms set? Case by case. There's no standard package; we agree scope, roles and terms in writing with each partner. [Ask us something else](https://psareach.com/contact/) Related services - [PSA Tracking & Valuation Verified TV and radio airings by market, station and daypart, with the airtime valued and labeled estimated. Explore](https://psareach.com/psa-tracking-analytics/) - [Media Intelligence Station, market and audience insight, backed by a transparent valuation methodology. Explore](https://psareach.com/media-intelligence/) - [Dashboards & Reporting Executive dashboards and automated reporting for boards, funders and program teams. Explore](https://psareach.com/dashboards-reporting/) ## Let's talk about working together. Tell us about your organization and what you'd like to offer clients. [Talk about a partnership](https://psareach.com/contact/)