# PSAReach > PSAReach combines PSA distribution and tracking with AI-augmented data modeling, analysis and optimization for nonprofit campaigns. PSAReach is the company behind AdModus, a platform that follows public service announcements from upload to station to airing and values the airtime. Measured figures (such as verified airings) and estimated figures (such as audience and media value) are always labeled. Stations decide what airs; no airing is guaranteed. Each page below has a clean Markdown version at the address shown. ## Services - [Nonprofit Media Dashboards & PSA Reporting](https://psareach.com/dashboards-reporting/index.md): Nonprofit media dashboards and PSA reporting: executive views, custom KPIs and recurring reports that keep measured and estimated figures apart. - [Nonprofit Digital Marketing Agency Services](https://psareach.com/digital-marketing/index.md): Digital marketing for nonprofits: websites, SEO, paid ads, content, social, email, conversion optimization and analytics, all reported in one place. - [Nonprofit Conversion Optimization](https://psareach.com/digital-marketing/convert-and-measure/index.md): Conversion optimization for nonprofits: find where donors and volunteers drop off, test fixes to forms and pages, and measure each gift and signup. - [Nonprofit Websites, SEO and Local Search](https://psareach.com/digital-marketing/get-found/index.md): Websites, SEO, local search and rank tracking for nonprofits and NGOs, so people looking for help, services or a cause can find your organization. - [Nonprofit Content, Social and Email Marketing](https://psareach.com/digital-marketing/reach-and-engage/index.md): Content and creative, social media and email marketing for nonprofits, planned around your public service announcements and measured in one place. - [Google Ad Grants Setup & Management Services](https://psareach.com/google-ad-grants/index.md): Google Ad Grants management for nonprofits, with AI-augmented analysis, conversion tracking and optimization focused on mission outcomes. - [PSA Media Analytics & Intelligence for Nonprofits](https://psareach.com/media-intelligence/index.md): Media intelligence for nonprofits: estimated impressions, reach, frequency and media value for your PSA airings, by market, with every estimate labeled. - [Nonprofit Media Planning & PSA Media Strategy](https://psareach.com/media-planning-strategy/index.md): Nonprofit media planning and PSA media strategy: audience and market planning, channel mix, budgets and KPIs that connect broadcast and digital. - [Nonprofit Paid Media & Digital Advertising](https://psareach.com/paid-media/index.md): Nonprofit paid media planned around reach gaps: Google Ads, Meta and programmatic buys with campaign measurement and cross-channel reporting. - [PSA Distribution for Nonprofits: TV & Radio](https://psareach.com/psa-distribution/index.md): Distribution of public service announcements to TV and radio stations for nonprofits and NGOs, with tracked delivery and verified airings reported apart. - [PSA Tracking Services: TV & Radio PSA Analytics](https://psareach.com/psa-tracking-analytics/index.md): PSA tracking for TV and radio: verified airings from measured occurrence data, market and daypart delivery, estimated impressions and media value. - [PSAs on Streaming TV: CTV and FAST](https://psareach.com/streaming-services/index.md): PSAReach prepares public service announcements for connected TV and free streaming channels and reports what each network logs, apart from airings. ## Product: AdModus - [AdModus: PSA Tracking & Valuation Software](https://psareach.com/admodus/index.md): AdModus combines PSA tracking, distribution and media valuation with AI-augmented data modeling and analysis, clearly labeled estimates and campaign reporting. ## Guides - [PSA Guides: Tracking, Measurement and Value](https://psareach.com/insights/index.md): Plain-language PSA guides for nonprofits and agencies: how PSAs are tracked, how donated media is valued and how to report results to a board or funder. - [Google Ad Grants Setup and Optimization Guide](https://psareach.com/insights/google-ad-grants-setup-optimization-guide/index.md): Google Ad Grants setup and optimization for nonprofits, with conversion tracking, AI-augmented analysis and reporting focused on mission outcomes. - [How PSA Tracking Works for TV and Radio](https://psareach.com/insights/how-psa-tracking-works-tv-radio/index.md): A plain-language guide to how PSA airings on TV and radio are detected, verified, normalized and turned into campaign reports nonprofits can trust. - [How Reach and Frequency Are Calculated](https://psareach.com/insights/how-reach-and-frequency-are-calculated/index.md): What reach and frequency mean for a PSA campaign, the formulas that link them to GRP and impressions, and how to use them to plan and report. - [How to Calculate Donated Media Value for PSAs](https://psareach.com/insights/how-to-calculate-donated-media-value/index.md): A step-by-step method for valuing donated PSA airings: rate evidence, commercial-equivalent rates, spot length, a CPM cross-check and honest labeling. - [Measured vs Estimated Impressions for PSAs](https://psareach.com/insights/measured-vs-estimated-impressions/index.md): Why PSA impressions are usually estimates, how they are modeled from ratings and universe data, and how to label and present them honestly. ## Calculators, glossary and sample report - [Free PSA and Media Calculators](https://psareach.com/tools/index.md): Free calculators for donated media value, GRP and CPM. Each one shows its formula, labels results as estimates and exports what you entered. - [CPM and Impressions Calculator](https://psareach.com/tools/cpm-calculator/index.md): Free CPM calculator: work out CPM from value and impressions, or estimate impressions from a value and a CPM. Every result is labeled estimated. - [Donated Media Value Calculator](https://psareach.com/tools/donated-media-value-calculator/index.md): Estimate what donated PSA airtime was worth: spots times an estimated unit rate, row by row, with estimated impressions and an implied CPM. - [GRP Calculator: Estimated Gross Rating Points](https://psareach.com/tools/grp-calculator/index.md): Free GRP calculator: estimated gross rating points from gross impressions and a universe, or from a list of ratings, plus average frequency. - [PSA and Media Measurement Glossary](https://psareach.com/glossary/index.md): Plain-language definitions of 27 PSA tracking, donated media value and campaign reporting terms, with modeled figures marked as estimated. - [PSA Campaign Report Example: Sample Report](https://psareach.com/sample-report/index.md): A sample PSA campaign report from PSAReach: verified airings, coverage by state and county, dayparts, and estimated audience and value. Sample data. ## Company - [About PSAReach | Nonprofit Media Analytics & PSA Experts](https://psareach.com/about/index.md): PSAReach combines PSA experience with AI-augmented data modeling, media analysis and campaign optimization for nonprofits and NGOs. - [Contact PSAReach | Schedule an Introductory Call](https://psareach.com/contact/index.md): Talk to PSAReach about PSA distribution, PSA tracking, media intelligence, dashboards, Google Ad Grants, paid media or media planning. - [Measurement Methodology: Estimated vs Measured](https://psareach.com/methodology/index.md): How PSAReach separates measured facts from estimates: what is observed, what is calculated, how each figure is labeled and what we will not claim. - [PSA Tracking for Agencies: Partner with PSAReach](https://psareach.com/partners/index.md): Agencies, PR firms and PSA distributors can partner with PSAReach to offer nonprofit clients PSA tracking, media intelligence and reporting. - [PSAs for TV and Radio Stations](https://psareach.com/stations/index.md): TV and radio stations can sign up to receive public service announcements and campaign materials by email. Stations choose what airs. ## Optional - [Privacy Policy](https://psareach.com/privacy/index.md): How PSAReach collects, uses and keeps information from this website: contact requests, consent-based analytics and server logs, and how to reach us. - [Terms of Use](https://psareach.com/terms/index.md): The terms that apply when you use the PSAReach website, including the informational nature of guides and calculators and the limits of what we warrant.