# Guides to PSA tracking, measurement and media value

> Plain-language PSA guides for nonprofits and agencies: how PSAs are tracked, how donated media is valued and how to report results to a board or funder.

Source: https://psareach.com/insights/

Insights

Plain-language guides for nonprofits, NGOs and the agencies that work for them. They cover how public service announcements are tracked, how donated media is valued and how to report the results to a board or funder.

5 guides  Updated October 2026  Written by the PSAReach team

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Featured guide [Donated media value ## How to calculate donated media value A step-by-step method for valuing donated PSA airings: rate evidence, commercial-equivalent rates, spot length, a CPM cross-check and honest labeling. 9 min read · Includes a worked example and a free calculator Read the guide](https://psareach.com/insights/how-to-calculate-donated-media-value/)

## All guides

Filter by topic. Each guide keeps what's measured apart from what's estimated.

-    [Measurement ### How reach and frequency are calculated for PSA campaigns What reach and frequency mean for a PSA campaign, the formulas that link them to GRP and impressions, and how to use them to plan and report. 7 min read](https://psareach.com/insights/how-reach-and-frequency-are-calculated/)
-    [Donated media value ### How to calculate donated media value A step-by-step method for valuing donated PSA airings: rate evidence, commercial-equivalent rates, spot length, a CPM cross-check and honest labeling. 9 min read](https://psareach.com/insights/how-to-calculate-donated-media-value/)
-    [PSA tracking ### How PSA tracking works for TV and radio A plain-language guide to how PSA airings on TV and radio are detected, verified, normalized and turned into campaign reports nonprofits can trust. 8 min read](https://psareach.com/insights/how-psa-tracking-works-tv-radio/)
-    [Methodology ### Measured vs estimated impressions: how to report responsibly Why PSA impressions are usually estimates, how they are modeled from ratings and universe data, and how to label and present them honestly. 9 min read](https://psareach.com/insights/measured-vs-estimated-impressions/)
-    [Google Ad Grants ### Google Ad Grants setup and optimization guide Google Ad Grants setup and optimization for nonprofits, with conversion tracking, AI-augmented analysis and reporting focused on mission outcomes. 10 min read](https://psareach.com/insights/google-ad-grants-setup-optimization-guide/)

## Tools and references

-   [Calculators Donated media value, GRP and CPM calculators that show their formulas. Open](https://psareach.com/tools/)
-   [Glossary 27 media measurement terms defined in plain language, A to Z. Open](https://psareach.com/glossary/)
-   [Methodology What we measure, what we estimate, and the formulas behind the numbers. Open](https://psareach.com/methodology/)

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## Want these numbers for your own campaign?

The guides show the method. Tell us about your public service announcements and we'll apply it to your campaign.

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