# PSA distribution and tracking for nonprofits, NGOs and public agencies

> PSAReach combines PSA distribution and tracking with AI-augmented data modeling, analysis and optimization for nonprofit campaigns.

Source: https://psareach.com/

A stronger tomorrow starts with a bigger reach

One mission.
More ways to reach.

Connect broadcast insights, digital campaigns and meaningful audience action.

[Explore PSA tracking](https://psareach.com/psa-tracking-analytics/) How it works

Donated airtime

Get donated airtime
for your PSAs from
TV and radio stations.

Airings are verified and measured, and stations decide what airs.

[Explore PSA distribution](https://psareach.com/psa-distribution/) How it works

Animal protection

Every animal
deserves care.
Every cause, a voice.

Helping animal-welfare messages reach people who can make a difference.

[Plan your campaign](https://psareach.com/media-planning-strategy/) How it works

Awareness that matters

Helping communities
stay informed.
And prepared.

Public-service messages that help people take action.

[See a sample report](https://psareach.com/sample-report/) How it works

Public awareness

Awareness today.
Safer communities
tomorrow.

Helping vital messages reach the people who need them.

[Talk to PSAReach](https://psareach.com/contact/) How it works

## Get donated airtime from TV and radio stations.

We send your PSAs to stations, follow up and report verified, measured airings. Stations decide what airs.

See how it works

## You see what actually aired.

Airings are verified and measured, then reported by station and market with the estimated value of the airtime.

[See a sample report](https://psareach.com/sample-report/)

## Google Ad Grants

Eligible organizations can access up to $10,000 USD per month in Search ads.

[Explore Ad Grants](https://psareach.com/google-ad-grants/)

## Strategy, execution and insight. Connected.

Media intelligence, public service announcement services and digital marketing that help nonprofit organizations and NGOs reach more people and create greater impact.

-   [PSA Tracking & Valuation Track where your public service announcements air, who they reach and what the airtime was worth.](https://psareach.com/psa-tracking-analytics/)
-   [Google Ad Grants Manage mission-focused search campaigns with AI-augmented analysis and optimization.](https://psareach.com/google-ad-grants/)
-   [Websites & SEO Build and optimize your website to be found by the people who need you.](https://psareach.com/digital-marketing/#website-design-development)
-   [Streaming TV Prepare your PSA for connected TV and free streaming channels, and see what each network reports.](https://psareach.com/streaming-services/)
-   [Creative & Content Develop compelling creative that inspires awareness and action.](https://psareach.com/digital-marketing/#content-creative-production)
-   [Reporting & Intelligence Turn data into clear insights to guide smarter decisions.](https://psareach.com/dashboards-reporting/)

## Seasoned in PSA.
Sharpened by technology.

Our team brings decades of combined, hands-on experience across public service announcement (PSA) distribution and tracking intelligence: airing tracking, broadcast analytics, audience measurement, donated-media valuation and campaign reporting.

PSAReach uses AI-augmented data modeling and analysis to find campaign patterns and guide optimization. Our team reviews the findings and turns them into practical recommendations for your mission.

## From airing to audience to value to action

A report should answer four questions in order. Every figure carries its basis: measured where it can be, estimated where it must be.

1.  01

    ### What aired

    Verified TV and radio airings by station, market, date and daypart, from measured occurrence data.

    Measured
2.  02

    ### Who it reached

    Estimated impressions by market and audience, with the method and source date shown beside the number.

    Estimated
3.  03

    ### What it was worth

    Commercial-equivalent value and CPM, never presented as a station's official rate.

    Estimated
4.  04

    ### What to do next

    Under-delivered markets and audience gaps, and where paid media adds the most new reach.

    Recommended

Know where your message ran. Understand who it reached. Make the next media decision smarter.

The platform

## AdModus tracks your airings and values the airtime

AdModus combines PSA tracking, valuation, distribution and reporting with AI-augmented data modeling and analysis. Our analysts use the findings to guide campaign optimization. Measured results and estimates carry their basis and method.

-   Airings import and campaign attribution
-   Campaign and executive dashboards
-   AI-augmented analysis with analyst-reviewed recommendations
-   Valuation: the estimated value of every airing, by station and market
-   Estimated impressions and GRP
-   Distribution and delivery, with email campaigns to stations
-   Asset library with rights and expiration checks

Illustrative dashboard with sample data.

AdModus Sample campaign · Sep 2026 Sample data

Airings 4,812 Measured

Impressions 12.4M Estimated

Media value $340K Estimated

GRP 155 Estimated

Estimated impressions by daypart

Early AM

Daytime

Fringe

Prime

Late news

Overnight

Top stations

| Station | Market | Airings | Est. value |
| --- | --- | --- | --- |
| KXAB-TV | Denver | 212 | $38,400 |
| WQRT-FM | Atlanta | 188 | $21,900 |
| KLMN-TV | Portland | 154 | $29,100 |
| WZPD-AM | Cleveland | 141 | $9,600 |

## PSA distribution, from spot to station to airing

We deliver broadcast-ready public service announcements to the TV and radio stations that fit your campaign, then track what happens next. Stations decide what airs, so deliveries and airings are always reported separately.

[Explore PSA distribution](https://psareach.com/psa-distribution/)

1.  Step 1

    ### Plan

    Choose markets, media and station formats, and build a clean station list for the campaign.

2.  Step 2

    ### Deliver

    Broadcast-ready spots with Ad-ID codes on a tracked download page for each station.

3.  Step 3

    ### Reach out

    Emails and follow-ups to station PSA contacts, with every delivery and download recorded.

4.  Step 4

    ### Track and report

    Measured airings, estimated impressions and estimated media value, in one report.

Channels and reach

-   TV stations
-   Radio stations
-   Live-read scripts for radio
-   Local, regional or national station lists
-   Markets chosen for your audience

## Messages that move communities

Measurement and media intelligence for nonprofit and NGO public service announcements in health, safety, animal welfare and stronger communities, across the country.

-

    Community health Messages that reach neighbors where they live.

-

    Animal welfare Every cause deserves a voice.

-

    Emergency preparedness Helping families stay informed and ready.

-

    Wildfire safety Awareness today, safer communities tomorrow.

## Donated broadcast and paid digital, planned together

Donated airings land where stations choose. Paid media goes where you choose. Measured in one framework, paid budget can go exactly where broadcast fell short.

[Media planning & strategy](https://psareach.com/media-planning-strategy/)

Donated broadcast

Where it runs

Where stations choose

Who it reaches

Audiences of the donated dayparts

Reach figure

Estimated

Paid digital

Where it runs

Markets you choose

Who it reaches

Targeted by age and interest

Reach figure

Measured by the platform

One reporting framework: paid budget goes to the markets and audiences broadcast under-delivered.

## Why PSAReach

Specialized in public service media, careful with every number, and built on an independent, modern stack.

-   ### Specialized expertise

    Public service advertising, broadcast analytics and nonprofit PSAs are the whole focus, not a side offer.

-   ### Data-first approach

    Observations and estimates are kept apart. Every modeled figure is labeled estimated, with its method and source date.

-   ### Independent, modern stack

    Deep PSA know-how and research, built into tools made from the ground up.

-   ### Transparent methodology

    A published methodology explains what is measured, what is estimated, and how each number is calculated.

## Guides on measuring public service announcements

[All guides](https://psareach.com/insights/)

  [Featured guide Media value · 9 min read ### How to calculate donated media value A defensible method for commercial-equivalent value, with a worked example and the mistakes that overstate it.](https://psareach.com/insights/how-to-calculate-donated-media-value/)

-   [Tracking · 8 min read ### How PSA tracking works for TV and radio What occurrence data captures, how airings are matched to campaigns, and what a verified airing does and does not tell you.](https://psareach.com/insights/how-psa-tracking-works-tv-radio/)
-   [Methodology · 9 min read ### Measured vs estimated impressions: how to report responsibly Which figures are measured, which are modeled, and how to label each so a board can trust the report.](https://psareach.com/insights/measured-vs-estimated-impressions/)
-   [Google Ad Grants · 10 min read ### Google Ad Grants setup and optimization guide Eligibility, account structure, conversion tracking and the policies that keep a grant active.](https://psareach.com/insights/google-ad-grants-setup-optimization-guide/)

## Get new guides by email

One short email a month with new guides on donated media, PSA tracking and campaign reporting. Reading the guides never requires an email address.

Check your email to confirm. Nothing is sent to you until you do.

## Let's move your mission forward.

Tell us about your campaign and what you need to report. We reply within two business days.

[Talk to PSAReach](https://psareach.com/contact/) Explore services