# Digital Marketing for Nonprofits > Digital marketing for nonprofits: websites, SEO, paid ads, content, social, email, conversion optimization and analytics, all reported in one place. Source: https://psareach.com/digital-marketing/ Digital marketing Ten practical services for nonprofit organizations and NGOs, planned together with your public service announcements and measured in one place. ## What does digital marketing for nonprofits include? Most nonprofits run their digital marketing in pieces: a website built by one vendor, an email tool set up by a volunteer, a Google Ad Grant that nobody has reviewed in a year. Each piece works, more or less, but nothing connects and nobody can say what the whole effort produced. We offer the channels most nonprofits actually need, plan them together and report them in the same dashboards as your broadcast and paid media. The sections below are organized by service, and each one explains how we measure results, since that's how you find out what's worth continuing. 01 · Get found ## Be the answer when people search for help. Websites, search and local visibility that make your mission easy to find. ### Website Design & Development Websites, campaign landing pages, donation and volunteer signup flows. - Accessible, mobile-first websites built on modern, maintainable platforms - Campaign landing pages matched to broadcast, search and social messages [Read more : Website Design & Development](https://psareach.com/digital-marketing/get-found/#website-design-development) ### SEO & Local Search Technical SEO, content optimization, local visibility, and Google Business Profile. - Technical audits covering crawlability, indexing, speed and structured data - Content optimization for program, service and cause pages [Read more : SEO & Local Search](https://psareach.com/digital-marketing/get-found/#seo-local-search) ### Search Visibility & Rank Tracking Monitor keyword rankings, search competitors, and opportunities to improve visibility. - Monthly ranking reports for an agreed keyword set - Competitor and opportunity analysis for mission-relevant searches [Read more : Search Visibility & Rank Tracking](https://psareach.com/digital-marketing/get-found/#search-visibility-rank-tracking) 02 · Reach and engage ## Put your message in front of the right people. Search ads, paid campaigns, content, social and email, planned around your public service announcements. Full page ### Google Ad Grants Eligibility support, setup, management, and optimization. - Eligibility checks, application support and policy-compliant setup - Monthly optimization and reporting tied to mission outcomes [Full service page : Google Ad Grants](https://psareach.com/google-ad-grants/) Full page ### Paid Advertising Google Search, display, YouTube, Meta, and retargeting. - Google Search, display, YouTube, Meta and retargeting campaigns - Cross-channel reporting alongside donated broadcast delivery [Full service page : Paid Advertising](https://psareach.com/paid-media/) ### Content & Creative Production Articles, campaign copy, videos, banners, and social assets. - Articles and guides built around real search demand - Campaign copy for landing pages, ads, email and social [Read more : Content & Creative Production](https://psareach.com/digital-marketing/reach-and-engage/#content-creative-production) ### Social Media Management Content planning, publishing, community engagement, and reporting. - Content planning and calendars aligned to campaigns and programs - Publishing and scheduling across the platforms your audience uses [Read more : Social Media Management](https://psareach.com/digital-marketing/reach-and-engage/#social-media-management) ### Email Marketing & Automation Newsletters, donor nurturing, volunteer onboarding, and follow-up sequences. - Newsletter strategy, writing, design and sending - Donor nurturing and lapsed-donor sequences [Read more : Email Marketing & Automation](https://psareach.com/digital-marketing/reach-and-engage/#email-marketing-automation) Not sure where to start? We will recommend the two or three channels that matter most for your mission. [Talk to PSAReach](https://psareach.com/contact/) 03 · Convert and measure ## Turn attention into gifts, signups and proof. Better donation journeys, and attribution that shows where each gift and signup came from. ### Conversion Optimization Improve landing pages, forms, and donation journeys through testing. - Funnel analysis for donation, signup and inquiry journeys - Landing page and form testing with defined success metrics [Read more : Conversion Optimization](https://psareach.com/digital-marketing/convert-and-measure/#conversion-optimization) Full page ### Analytics & Attribution Track traffic, campaign performance, donations, registrations, and other outcomes. - Analytics setup, campaign tagging and conversion measurement - Dashboards that combine digital outcomes with broadcast delivery [Full service page : Analytics & Attribution](https://psareach.com/dashboards-reporting/) ## Measured in one reporting framework A channel that cannot be measured cannot be improved, so every service reports into the same place. 1. 1 · Channels ### Every channel tagged the same way Website, search, Ad Grants, paid, social and email use one naming and tagging plan. 2. 2 · Analytics ### Outcomes counted once Donations, signups and inquiries are tracked in analytics you own, with the attribution model stated. 3. 3 · AdModus ### Read next to broadcast Digital results sit beside PSA airings and paid media in one dashboard, measured and estimated figures labeled. ## Questions about nonprofit digital marketing Can't find what you need here? Ask us directly. [Talk to PSAReach](https://psareach.com/contact/) Do we have to sign up for all ten services? No. Most organizations start with one or two, often a landing page and analytics, or SEO and the Ad Grant. We scope each service on its own, and they all report into the same dashboards. Can we see whether our PSA moved web traffic or signups? Broadcast airings, search demand, social activity and website conversions are reported in one framework. So when a PSA flight runs in a market, you can see whether search, traffic and signups moved with it. Will our accounts and data stay in our name? Yes. Websites, analytics, ad accounts and email platforms stay in your organization's name. We work inside them with the access you give us, and we document everything we set up. How do you charge for digital marketing? We scope each service per engagement, based on the channels, volume and reporting cadence involved. Ongoing work is usually a monthly retainer with a defined scope. Projects such as a website are quoted separately. Which results are measured and which are estimated? Traffic, clicks, conversions and email results are measured from your own systems. Reach and frequency figures from the ad platforms are the platforms' own models. If a combined figure includes estimated broadcast impressions, it's labeled as an estimate. ## Plan your nonprofit's digital marketing in one place. Tell us which channels you run today and what you need to show your board. [Talk to PSAReach](https://psareach.com/contact/)