# Conversion Optimization for Nonprofits

> Conversion optimization for nonprofits: find where donors and volunteers drop off, test fixes to forms and pages, and measure each gift and signup.

Source: https://psareach.com/digital-marketing/convert-and-measure/

Digital marketing · Convert and measure

Turn attention into gifts, signups and proof. We find where people give up on your donation and signup journeys, test fixes and measure the result.

[Talk to PSAReach](https://psareach.com/contact/) [All digital marketing services](https://psareach.com/digital-marketing/#convert-measure)

-   Conversion Optimization

Not sure where to start? Tell us what you run today and we'll suggest the one or two channels that matter most for your mission. [Talk to PSAReach](https://psareach.com/contact/)

Analytics and attribution, the measurement side of this group, is covered on [Dashboards & Reporting](https://psareach.com/dashboards-reporting/). This page covers improving the journeys themselves.

Conversion Optimization

## How does conversion optimization work for a nonprofit?

Conversion optimization means finding where visitors give up, working out why, and testing a fix. Landing pages, forms and donation journeys are the usual places to look, because a small improvement there pays off for each channel that sends traffic.

We start with analytics and session data to find the drop-off, then run structured tests on things like shorter forms, clearer asks, better mobile layouts and fewer steps to a completed gift. Each test has a defined metric and a decision rule. We write up the results, so your organization learns what works with its own supporters instead of relying on generic advice.

### What's included

-   Funnel analysis for donation, signup and inquiry journeys
-   Landing page and form testing with defined success metrics
-   Mobile-first improvements to checkout and gift flows
-   Documented test results and a running backlog of ideas

## Questions about conversion optimization

Short answers to what nonprofits and NGOs ask us most.

How much traffic do we need for testing?

Formal A/B tests need enough conversions to reach a conclusion, and many nonprofit sites don't have that. Where volume is low, we use sequential tests and qualitative research, and we tell you which method we used.

Do we need a new website to improve conversions?

Usually not. Most gains come from fixing specific steps in the journey you already have, such as a long donation form or an unclear mobile layout. We recommend a rebuild only when the platform itself blocks the changes or the measurement.

How will we know a change worked?

Each test has one metric and a decision rule agreed before it starts, such as completed gifts per visitor to the donation page. We report the result either way, including tests that made no difference.

[Ask us something else](https://psareach.com/contact/)

Related services

-   [Dashboards & Reporting Executive dashboards and automated reporting for boards, funders and program teams. Explore](https://psareach.com/dashboards-reporting/)
-   [All digital marketing services Ten services for nonprofits and NGOs, planned together and measured in one place. Explore](https://psareach.com/digital-marketing/)

## Plan your nonprofit's digital marketing in one place.

Tell us which channels you run today and what you need to show your board.

[Talk to PSAReach](https://psareach.com/contact/) [All digital marketing services](https://psareach.com/digital-marketing/)