# PSA media intelligence, shaped by experience and refined by research.

> PSAReach combines PSA experience with AI-augmented data modeling, media analysis and campaign optimization for nonprofits and NGOs.

Source: https://psareach.com/about/

About PSAReach

PSAReach is an independent media measurement and strategy company for nonprofits, NGOs and public service campaigns. We pair deep PSA experience with AI-augmented data modeling and analysis to guide campaign optimization, with our team reviewing the findings and recommendations.

Our purpose

We help nonprofits and other mission-driven groups find out where their message ran and who it likely reached. Then we estimate what that exposure was worth and help make the next media decision a better one.

## Deep roots in public service media

Our team has decades of combined, hands-on experience in public service announcement (PSA) distribution and tracking intelligence. We've supported both the technology and the day-to-day operations behind public service advertising.

It's practical knowledge. We know how measured occurrence data arrives, where station and market mapping goes wrong and what a board actually reads in a report. At PSAReach we put that to work with automation, better data and faster reporting.

What we bring is know-how about how the work gets done. It doesn't include ownership of any other organization's systems, data or relationships.

### Areas of experience

-   PSA distribution operations
-   PSA tracking and verification
-   Broadcast analytics
-   Audience measurement
-   Donated-media valuation
-   Campaign reporting
-   Data integrations
-   Google Ad Grants

## What we stand for

The principles behind our reports and recommendations.

1.  ### Evidence first

    Our recommendations start from verified airings and audience data, and we show you that evidence next to the advice.

2.  ### Clear labels

    Charts, tables and exports show which figures are measured and which are estimated.

3.  ### Written for the people doing the work

    We write reports for communications and program directors, and each one ends with recommended next steps.

## How we work

-   ### Tools built for PSA work

    Our software and tools were built from the ground up for the PSA workflow, from airing import to the board report. Measured occurrence data and audience data come from established measurement providers, and station records come from public sources.

-   ### AI with analyst review

    AdModus supports AI-augmented data modeling and campaign analysis alongside airing import and reporting. Our analysts check the source data, review patterns and turn the findings into recommendations for your next campaign.

-   ### Scoped in writing

    Before any work begins, we agree on the data sources, deliverables and reporting schedule in writing.

-   ### Published methodology

    We publish how our estimates are calculated. Each figure comes with its formula and its source date.

## Our commitments

Rules we follow in client work and on this site.

-   We label modeled figures as estimated and show their method and source date.
-   We never guarantee airings. Stations decide what runs.
-   We report deliveries, downloads and airings separately, because a download is not an airing.
-   We only use data we have the right to use.
-   We don't show client names, logos or testimonials without written permission.
-   If a number isn't available yet, we tell you instead of guessing.

The platform AdModus by PSAReach

AdModus brings PSA tracking and reporting together with AI-augmented modeling and analysis. It helps our team identify campaign patterns and optimization opportunities, with estimates clearly labeled.

[Explore AdModus](https://psareach.com/admodus/)

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## Let's talk about your campaigns.

Tell us what you're running and what you'd like to know. After a short call, we'll send a suggested scope and the data sources we'd use.

[Talk to PSAReach](https://psareach.com/contact/)